What’s in a name? Would Fenway Park be as loved and cherished if all of the sudden there was a big neon sign lit up over the main gate that read “Welcome to Pepsi Park”? There are only a handful of true baseball destinations that still exist, and among those, most are loved because of the traditionalism involved, which starts and ends with the familiarity of the stadium. Eating a Bank of America Frank during the seventh inning stretch of a Sox game just wouldn’t be right.
With the deconstruction of Yankee stadium scheduled to begin after this season, there’s just one other truly historic stadium besides Fenway, and its days are numbered as well. Brace yourselves Chicago, Wrigley Field as you know it is on its death bed. The bricks, the ivy, the bleachers, they’ll all still be there; they just won’t be part of Wrigley Field anymore. Instead, it will be known as the Castrol GTX Ivy, or the AOL Time-Warner Bleachers, or the… well you get the point.
How can this happen, you ask? Well, Sam Zell has decided to bleed every last penny out of the Cubs before he sells the team. In an interview with CNBC, Zell stated that Major League Baseball has approved as many as six buyers, but he plans to sell the team and the stadium separately, and on his own time frame.
I’m not a good enough writer to describe the levels of disgust that I’m feeling right now, apart from saying that if some crazed Cubs fan attempted to assassinate Zell, I’d totally understand. Sometimes we take sports way too serious, we put too much emphasis on stupid frivolities that at the end of the day don’t really count for anything, but the plot that’s brewing in Chicago matters. It deserves your attention. No, it demands it.
There has to be something that can be done to stop this man from desecrating the identity of an entire region. I’m just wonderingh, though, if this can even happen. The sign hanging above the main gate has been deemed a landmark by the city of Chicago. How do you go about changing the identity of this building? Zell has to realize the stakes at play here, which makes me wonder if this guy a complete moron.
You’d think after accumulating billions of dollars he’d have a little more sense, the negatively publicity that will be generated from this can’t be healed by a stack of hundreds. I can’t image that the winning bidder in this affair would come out totally clean either. I just have a funny feeling that the idiot on camera behind home plate at the friendly confines of Wrigley Field at Alltel Stadium will be calling his buddies from a Nextel phone. Or maybe it’s not that serious, but it should be. If a boycott is threatened no one is going to want to associate themselves with Zell.
My disdain for Zell aside, the issue here isn’t that a corporate sponsor is involved; it’s that the stadium is being renamed altogether. Yankee Stadium is set to come down after this season, and the new building will be named… drumroll please…. Yankee Stadium. Some things should never change. Ever. It’s bad enough that they are tearing down the house that Ruth Built and relocating it, but at least they have a sense of history and enough decency to respect the past. As for Zell, well he wants to desecrate the historic spot where Ruth hit his legendary called shot. What a disgrace.
Here’s to hoping that Mark Cuban swoops in with his cape and saves the day…

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Tim 02.29.08 at 8:16 am
Who cares! It’s already named after the biggest gum company in the world, but god forbid a corporate sponsor comes in and renames that dump.
Nick Underhill 02.29.08 at 12:21 pm
Tim, the stadium isn’t named after the chewing gum, per say. Just like Busch stadium isn’t named after the beer, it just happens that the Busch family owned the Cardinals and William Wrigley owned the Cubs.
One of the new investors was chewing gum magnate William Wrigley. Over the next couple years, as Weeghman’s financial fortunes off the field entered a sharp decline, Wrigley acquired an increasing number of shares in the club and took on a growing role in the team’s affairs. In November 1918, Weeghman gave up his remaining interest to Wrigley, resigned as president, and left baseball for good. Wrigley would acquire complete control of the Cubs by 1921.
Nick Underhill 02.29.08 at 12:33 pm
In case you guys are interested, this article was ran by the Chicago Sun Times today… check it out http://www.suntimes.com/news/metro/blogentries/index.html?bbPostId=CzEU7htu0ITu7CzE5A5p8f1NnABCdIAfGcD622BBloo23olwgA
Jesus Melendez 03.02.08 at 11:45 am
Nice job…but I have to agree with Tim. Yes, I know the history of the team, but it isn’t like the Cubs aren’t already sellouts…selling the sponsorship of the outfield wall doors, adding rotating billboards to the bricks behind homeplate and attempting to put up screens so that the rooftop fans can’t see the ballgames.
Here’s my suggestion to Cubs fans: quit bitching about the name of the stadium and do what they southside neighbors did…stop going to games until a winner is on the field.
Cubs management has been jacking with the fans for DECADES…and the fans keep buying into the garbage. If renaming a piece of crap (have you been there recently?) stadium is what is going to upset Cubs fans…I believe they are barking up the wrong tree.
Nick Underhill 03.02.08 at 12:56 pm
Jesus,
I agree with you to a degree, yeah, the Cubs have sold some ad space, put up screens, and have done other things to monetize their stadium. That’s not selling out to me though, that’s what has to be done to keep up with the competition. that’s what has allowed them to chase after last year’s free agent crop.
Changing the name of their stadium is going too far though, and from Zell’s intentions, none of that money is going to go back into the product on the field. He’s just looking to cash out before he walks away from the table. It’s wrong.
Cynthia Lee 03.17.08 at 11:11 am
I really don’t care what they name the ballpark. What’s the big deal? The Sox have done it and won a WS trophy. The Bulls have done it and won six championships. In spite of the weird recent makeover at Soldier Field, the Bears have gone to two Super Bowls and won one (1985). Maybe–just MAYBE–a new name is what the Cubs’ ballpark needs along with the new makeover if they want more attendees. As far as I’m concerned, they should do whatever it is they have to do to finally destroy all traces (and I do mean ALL of them including this damn ‘curse’ thing) of the Cubs’ horrid winless past. Start bringing winners in here. Absolutely no whiners. Let’s finally see more sound and intelligently played baseball. Let’s finally see grown adult men do their job properly and remember whose paying them. Absolutely no more overhyped, overpayed, spoiled immature jerks who can’t stay neither healthy nor sane. My patience of being a Cubs fan (30 plus years) is wearing very thin. I’m really tired of seeing the same old pathetic ’same old’ out of this team. I apologize for the length of this note but this had to be said.